Comments on: 10 Ways to Change the World Through Social Media http://musegreen.com/2009/05/10-ways-to-change-the-world-through-social-media/ live, love, laugh, play, muse...green! Wed, 05 May 2010 13:00:55 +0000 http://wordpress.org/?v=abc hourly 1 By: Kimberly Schoemaker http://musegreen.com/2009/05/10-ways-to-change-the-world-through-social-media/comment-page-1/#comment-1108 Kimberly Schoemaker Tue, 01 Sep 2009 22:05:48 +0000 http://musegreen.com/?p=3952#comment-1108 My name is Kim. I work at Virgance where we build projects aimed at creating massive positive social or environmental change (http://virgance.com). I am spearheading our next big venture, called Lend Me Some Sugar, which is a new way to fund social entrepreneurs and non-profits. We're hoping to do a media blast in the next couple weeks and wanted to see if Environmental Leader would be interested in covering our launch. Details Lend Me Some Sugar is basically American Idol for social entrepreneurs. We will run a series of themed contests, for example clean water or renewable energy, using social networks to reach millions of people who will vote on their favorite idea. The winning contestant will receive a large cash prize (think millions) to get their project off the ground, and the money for this prize will come from a big brand who sponsors the contest. For the brand, LMSS will be a highly engaging social media marketing campaign that associates their company with doing good, and for us it's a way to turn massive advertising budgets into funding for great ideas. We have generated a lot of interest from brands but first need to prove that we will reach a big audience when we launch. Therefore our first step is to get 1 million fans of our Facebook page: http://facebook.com/LendMeSomeSugar. To do this we are coordinating a simultaneous post about LMSS across dozens of blogs (similar to the Max Gladwell 10 ways post: http://www.causecast.org/news_items/8430-max-gladwells-10-ways). Let me know if you can help us out. Thanks so much! My name is Kim. I work at Virgance where we build projects aimed at creating massive positive social or environmental change (http://virgance.com). I am spearheading our next big venture, called Lend Me Some Sugar, which is a new way to fund social entrepreneurs and non-profits. We’re hoping to do a media blast in the next couple weeks and wanted to see if Environmental Leader would be interested in covering our launch.

Details

Lend Me Some Sugar is basically American Idol for social entrepreneurs. We will run a series of themed contests, for example clean water or renewable energy, using social networks to reach millions of people who will vote on their favorite idea. The winning contestant will receive a large cash prize (think millions) to get their project off the ground, and the money for this prize will come from a big brand who sponsors the contest. For the brand, LMSS will be a highly engaging social media marketing campaign that associates their company with doing good, and for us it’s a way to turn massive advertising budgets into funding for great ideas.

We have generated a lot of interest from brands but first need to prove that we will reach a big audience when we launch. Therefore our first step is to get 1 million fans of our Facebook page: http://facebook.com/LendMeSomeSugar. To do this we are coordinating a simultaneous post about LMSS across dozens of blogs (similar to the Max Gladwell 10 ways post: http://www.causecast.org/news_items/8430-max-gladwells-10-ways). Let me know if you can help us out.

Thanks so much!

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