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Report: Internet Carbon Footprint Immense

April 6th, 2010 by our muse correspondents · 1 comment

Everyone knows that the internet is a massively used forum for information and interaction. Millions, perhaps billions, of people log on to the internet daily worldwide. Immense companies have grown through the internet, including Facebook, Apple, Yahoo and many others. These companies, due to their popularity and growth, have enormous data centers.

Many of these companies argue that they are trying to reduce their carbon footprints. Google says it purchases carbon offsets and Yahoo will be attaining hydroelectric energy for their Buffalo facility.

The so-called data “cloud” is being targeted by Greenpeace in order to get the companies to be more environmentally friendly in their business approaches. Greenpeace stated: “The last thing we need is for more cloud infrastructure to be built in places where it increases demand for dirty coal-fired power.” According to Greenpeace, major users of coal include: Google Inc., Yahoo Inc., Facebook, Microsoft Corp. and Apple.

These data centers, according to a new Greenpeace report, are contributing greatly to worldwide greenhouse gas emissions. The majority of the energy massive internet companies use, says Greenpeace, is acquired through coal. Greenpeace determined this by comparing fuel use information with the zip codes where these companies set up their data centers.

Greenpeace has urged these companies to support and be a part of green energy, especially considering the immensity of the internet footprint. According to Greenpeace, all global telecommunications and data centers when combined would equate to the fifth largest energy user in the world. That ranking would only be behind the United States, China, Russia and Japan.



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1 response so far ↓

  • 1 Charles // May 5, 2010 at 6:00 am

    Thank you for this information. I think that with the move to digital, people need to be cognisant of the fact that most data centers do not run on green energy just yet. In fact, online advertising in its current form is no better than paper based advertising in terms of environmental impact.

    A new service has launched recently which seeks to address this issue by stopping the yellow pages print industry in its tracks as well as offering an environmentally responsible alternative. The service is called http://www.nuyello.com and runs on 100% green energy. For every business that takes out a premium business listing in NuYello.com, the company will plant a tree on behalf of that business as part of its global reforestation efforts.

    It will be greatly appreciated if you could post something about this new service as it is these kinds of services with their radical thinking which could make all the difference in our fight against global warming.

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